Culturally Adapted Copywriting
Compelling texts adapted to the target culture
ACCULTURATED Copywriting
ACCULTURA gathers seasoned communications and cultural intelligence expertise, allowing its team to write engaging content to effectively reach targeted publics, readerships, and audiences – in their language, according to their cultural codes.
Organizations that interact with workforces, clients and partners from different cultures must continually adjust their written communications. Not only must they use the appropriate language, but they must also consider the culture and cultural groups they address.
Cultural diversity and writing – 3 considerations
Ubiquitous global and local cultural diversity imposes new considerations for internal and external communications. Before publishing any content, from far-reaching marketing materials to internal emails, communicators must address several cultural aspects.
1st consideration – The language of communication
Writing adequate and compelling copy entails first choosing the language of communication. This might be simple for unilingual organizations. But for organizations with bilingual or multilingual workforces or markets, this can be a tricky issue that can generate misunderstandings or even major conflicts. They must first select a primary language of communication and then consider translation.
2nd consideration – Linguistic diversity
Linguistic diversity matters, particularly when people of the same language but from different cultures interact. For example, when an organization of English Canadian origin communicates with another organization from the U.S. or the U.K. This carries its own set of linguistic challenges, especially when they must produce communications for the entire English-speaking audiences on both sides of the border or the Atlantic.
Consideration 3 – Cultural diversity
A third challenge is to create content that will appeal to specific cultural groups, which may also intersect. By cultural groups, we mean not only different nationalities or ethnicities but also groups that make up the entire cultural diversity spectrum, including various genders, generations, business or professional sectors, social groups, etc.
Writing effective communications is a strategic priority for organizations that extend or do business internationally or that work with bilingual or multicultural teams, clients, or partners.
ACCULTURA supports internal and external communications, marketing, public relations, and other divisions’ teams in creating appropriate, effective, and culturally sensitive content.
Link to Leading Bilingual or Multilingual Teams
ACCULTURA supports internal and external communications, marketing, public relations, and other divisions’ teams in creating appropriate, effective, and culturally sensitive content.
Culturally Adapted Copywriting
The languages we master
- English – Canada, United Kingdom, United States
- French – Canada France
Our copywriting services
- Creation of culturally appropriate content for the target market, audience, or readership of all cultural groups in the diversity spectrum including nationality or ethnicity, gender, generation, etc.
- Editing, proofreading, and rewriting content to ensure cultural relevancy
- Editing, proofreading, and rewriting for inclusive content namely in terms of gender and cultural sensitivities (e.g., underrepresented groups, etc.)
Our copywriters support the principles of inclusive writing, including epicene and gender-neutral formulations.
ACCULTURA provides cultural training, translation, copywriting, cultural consulting, and educational support to help organizations navigate and leverage diversity, equity and inclusion.
