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Bouillon de culture

International sales
cultural diversity

Selling to international clients – 3 critical steps

How can you capture your Chinese prospect’s interest in an email? Is your French-Canadian presentation adapted to convince your prospect in France? What should you plan for a successful business development trip to Mexico? These questions are but a sample of those you should be asking when doing business abroad.

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virtual multicultural
multicultural

Multicultural Virtual Team Meetings: 3 Key Considerations

Virtual team meetings now represent a significant part of the work for anyone involved in a non-location-dependent job. While technology has allowed many organizations to remain productive during the pandemic, virtual meetings have brought their share of cons and pros. Chief among the latter is the ability to gather colleagues

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