Blogue

Bouillon de culture

Globe terrestre
marketing international

3 International Marketing Blunders

When Ford launched its Ford Pinto vehicle in Brazil, its branding team learned the hard way that “pinto” was a slang term for “small male genitalia”… Taking your business abroad is a big step in the expansion of your company. New people, new markets, new money – it’s an exciting

Read more »
Dernier blogUE