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Bouillon de culture

International sales
cultural diversity

Selling to international clients – 3 critical steps

How can you capture your Chinese prospect’s interest in an email? Is your French-Canadian presentation adapted to convince your prospect in France? What should you plan for a successful business development trip to Mexico? These questions are but a sample of those you should be asking when doing business abroad.

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equipe virtuelle
global team

Global Virtual Team Training – 5 Key Elements

By Keith Warburton, founder of Global Business Culture, partner of ACCULTURA Keith Warburton, CEO of Global Business Culture, is ACCULTURA’s partner in the UK. As an expert in cross-cultural awareness training for business, he has been running global virtual team training for over 15 years for major corporations worldwide. Given the

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