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Bouillon de culture

International sales
cultural diversity

Selling to international clients – 3 critical steps

How can you capture your Chinese prospect’s interest in an email? Is your French-Canadian presentation adapted to convince your prospect in France? What should you plan for a successful business development trip to Mexico? These questions are but a sample of those you should be asking when doing business abroad.

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Diversity
cultural diversity

What is Diversity?

Diversity is definitely the word of the millennium! But what does diversity actually mean? What does it include? Why are we talking about Diversity and inclusion? This may seem like questioning the obvious, but because we talk a lot about Diversity in our business, I see that people have different

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diversity training marathon
cultural competencies

Diversity training is a marathon

While diversity is a top priority for business leaders, effective and sustainable training solutions to eradicate racism, sexism, ageism, and other forms of discrimination within the organization are rare. Building a discrimination-free organization requires a diversified cultural training program that builds a foundation for a sustainable discrimination-free environment. Like training

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