Strategic advice to develop foreign markets and adapt communications for diverse cultures
Global market, local culture
If globalization removes borders, it doesn’t erase local culture. Understanding and engaging consumers in a foreign market require the knowledge of local cultural codes. More and more companies are consulting with local talent to improve communication and management for multicultural teams and markets.
Marketing and cultural intelligence
Targeting international markets – online and offline – requires a marketing strategy adapted to the local culture. Surrounded by experts active in Canada, Europe, and the Americas, ACCULTURA helps companies plan and deploy culturally intelligent marketing strategies.