Globalization and collaboration ought to be words of the same semantic field. The former cannot function properly without the latter. Globalization is based on tearing down borders and opening your world to other cultures. Collaboration is rooted in communication, without which, a healthy exchange would be impossible.
Opinions on globalization can often be divided. On one hand, some oppose it on the grounds of repercussions for national sovereignty. On the other, businesses are all about expanding to new markets. Why wouldn’t they? The world is rich with opportunities and valuable experiences for those who dare to seek them out.
However, it isn’t as simple as flying over to another country and establishing a franchise. The process carries a multitude of underlying issues and factors that entrepreneurs must consider. In our previous blogs, we have covered the importance of understanding the particularities of culture and language in marketing. Now, let’s consider your relationship with the people — public, audiences, colleagues — in your new market.
Building Healthy Relationships
In a culturally diverse environment, collaboration becomes crucial. Your foreign team must be able to communicate and forge strong bonds with its new audience.
Let’s leave unethical practices such as abusing regulatory loopholes or exploiting a cheap workforce behind. Globalization can be the key to the longevity of the worldwide market. It brings along new systems such as circular economy, which optimize resources and minimize waste, and WEconomy a model where one can “find meaning, make a living and change the world”. As the world opens up, it offers new hope for sustainability. If we take our business abroad, it’s important to learn how to cooperate and share our best interest with others.
It’s important to learn about, appreciate and adapt to new cultures. After all, the more we know about one another, the more alike we become! Unity and collaboration will pave humanity’s path to success as we transcend our differences to find harmony around the globe.
