communications intelligence culturelle


The Communications and Cultural Intelligence workshop addresses the challenges of cross-cultural communication as applied to marketing and business communications – social media, public relations, advertising, etc. Participants explore the impact of cultural values on message perception and consumer behaviour.

Workshop Content

This modular and interactive workshop examines the impact of cultural diversity on the communicator/advertiser, the message, media choices and the consumer/audience.

  • Module 1: Cultural Intelligence, Cultural Values; Application Activity
  • Module 2: Cultural Expressions and Manifestations, Culture and Communication; application activity
  • Module 3: Culture and Media; case study

Cultural training for communicators

Explore cultural values to create effective communications for multicultural audiences  

Communications and Cultural Intelligence is a workshop for marketing and communications executives, managers and professionals.Exclusive to ACCULTURA, the Communications and Cultural Intelligence workshop addresses the challenges of diverse cultural contexts related to marketing and communications – advertising, social media, public relations, etc. It explores key cultural aspects to help communicators develop culturally sensitive concepts.This practice-oriented workshop can be customized to reflect the challenges of your industry and audiences. It is delivered in cohorts of 7 to 20 people.

This training is provided in partnership with AFI Expertise.


Quelques marques qui ont développer leur intelligence culturelle

En plus de nos services de formation, ACCULTURA propose des services de traduction et du matériel pour enseignant(e)s.