COMMUNICATIONS & CULTURAL INTELLIGENCE
The Communications and Cultural Intelligence workshop addresses the challenges of cross-cultural communication as applied to marketing and business communications – social media, public relations, advertising, etc. Participants explore the impact of cultural values on message perception and consumer behaviour.
Duration : 3 modules of 70 minutes in 1/2 day
This workshop examines the impact of cultural diversity on the communicator/advertiser, the message, media choices and the consumer/audience.
- Module 1: Cultural Intelligence, Cultural Values; Application Activity
- Module 2: Cultural Expressions and Manifestations, Culture and Communication; application activity
- Module 3: Culture and Media; case study
Cultural training for communicators
Explore cultural values to create effective communications for multicultural audiences
Communications and Cultural Intelligence is a workshop for marketing and communications executives, managers and professionals.
Exclusive to ACCULTURA, the Communications and Cultural Intelligence workshop addresses the challenges of diverse cultural contexts related to marketing and communications – advertising, social media, public relations, etc. It explores key cultural aspects to help communicators develop culturally sensitive concepts.
This practice-oriented workshop can be customized to reflect the challenges of your industry and audiences. It is delivered in cohorts of 7 to 20 people.
This training is provided in partnership with AFI Expertise.More INFO
Quelques marques qui ont développer leur intelligence culturelle