Tag Archives: cultural diversity

Workplace diversity: enriching and fun

Love is color

If you’re reading this article, wherever you are, chances are that you’ve experienced diversity in the workplace. As boundaries between cultures blur, a variety of people integrates a wide spectrum of professions. This means an unprecedented amount of cultural exchange is happening all around the world. It is now your responsibility to lead an assorted,…

Globalization, Communication, Collaboration

Globalization, communication, collaboration

Globalization and collaboration ought to be words of the same semantic field. The former cannot function properly without the latter. Globalization is based on tearing down borders and opening your world to other cultures. Collaboration is rooted in communication, without which, a healthy exchange would be impossible. Opinions on globalization can often be divided. On…

Culture and the Rise of Emerging Markets

Perspective aérienne de la ville de Shanghai, quartier général de la New Development Bank pour les nouveaux marchés.

What can happen when you launch a product abroad without cultural awareness? Ask IKEA who released a cute toy wolf whose name in Cantonese regrettably turned out to be a crude insult. With the rise of emerging markets, cultural intelligence is becoming increasingly strategic as companies expand their operations to new horizons. Since the 2nd…

2019: Long live cultural differences

The implementation of major trade agreements such as the one between Canada and the European Union (CETA), the Trans-Pacific Partnership (CPTPP), and the Canada-United States-Mexico Agreement (CUSMA) are a testament to a wide market opening on a global scale. The expanding variety of communication solutions, increased access to the Internet and the rapid growth of…