Category Archives: Strategy

Culture and the Rise of Emerging Markets

Perspective aérienne de la ville de Shanghai, quartier général de la New Development Bank pour les nouveaux marchés.

What can happen when you launch a product abroad without cultural awareness? Ask IKEA who released a cute toy wolf whose name in Cantonese regrettably turned out to be a crude insult. With the rise of emerging markets, cultural intelligence is becoming increasingly strategic as companies expand their operations to new horizons. Since the 2nd…

Culture in Business: It’s Personal

You may have heard the catchphrase, “Nothing personal – it’s just business.” Coined by Otto Biederman in the early 20th century, it was popularized by The Godfather, and is now used prominently by anyone and everyone. Fortunately, this phrase is no longer relevant. The power of social media combined with the rise of emerging markets…