Category Archives: Strategy

3 Useful Tips to Lead a Virtual Team

3 Useful Tips to Lead a Virtual Team

Photo by Ben Duchac on Unsplash   Technology has opened exciting new doors for entrepreneurs. One such opportunity is to conduct business virtually. We can now build a company and lead it to success entirely on the internet. Whether you’re selling goods, offering services, or even blogging and streaming game videos, you can run your global business from…

Culture and the Rise of Emerging Markets

Perspective aérienne de la ville de Shanghai, quartier général de la New Development Bank pour les nouveaux marchés.

What can happen when you launch a product abroad without cultural awareness? Ask IKEA who released a cute toy wolf whose name in Cantonese regrettably turned out to be a crude insult. With the rise of emerging markets, cultural intelligence is becoming increasingly strategic as companies expand their operations to new horizons. Since the 2nd…

Culture in Business: It’s Personal

You may have heard the catchphrase, “Nothing personal – it’s just business.” Coined by Otto Biederman in the early 20th century, it was popularized by The Godfather, and is now used prominently by anyone and everyone. Fortunately, this phrase is no longer relevant. The power of social media combined with the rise of emerging markets…