Category Archives: News

Brexit: Sovereignty vs. Isolation

Brexit

Photo by David Dibert on Unsplash OK, let’s do it… Let’s talk about Brexit. But let’s not talk about the pros and cons or against the dominion of the European Union. Let’s talk about the melting pot of inevitably interconnected cultures that constitute Europe. A much more interesting… and unifying topic! There is something poetic about the end…

Azerbaijan: Multiculturalism as a state policy

Flame Towers, Baku, Azerbaijan

(Photo: https://en.wikipedia.org/wiki/Architecture_of_Azerbaijan#/media/File:Flame_Towers,_Azerbaijan.png) When you hear/read the word “multiculturalism”, Azerbaijan may not be the first thing that comes to mind. Yet the South Caucasus nation on the border of the Caspian Sea has become one of the few countries to embrace multiculturalism as a governmental policy. The Republic of Azerbaijan lays between Russia to the north,…

Globalization, Communication, Collaboration

Globalization, communication, collaboration

Globalization and collaboration ought to be words of the same semantic field. The former cannot function properly without the latter. Globalization is based on tearing down borders and opening your world to other cultures. Collaboration is rooted in communication, without which, a healthy exchange would be impossible. Opinions on globalization can often be divided. On…

Social Media: Be Global, Get Personal

Social Media: Be Global, Get Personal

Remember the big billboards by the highways? Or perhaps the ads on TV that promised you a deal you just couldn’t refuse if you dialed their number right now? Those marketing techniques saw businesses dictate to the masses what is worth buying. However, in order to access those avenues of advertisement, companies needed a sizable…

Cultural Intelligence: Turning Conflicts Into Connections

Cultural intelligence: Real Equality Isn't Possible, If We Don't Celebrate Our Differences

Cultural differences can be a catalyst for conflict, but they don’t have to be. Globalization and the internet are blurring the physical barriers between nations and people. Despite the distance, we are now closer than we have ever been before. This proximity has opened our eyes to differences and similarities between various cultures. Rather than…

Culture and the Rise of Emerging Markets

Perspective aérienne de la ville de Shanghai, quartier général de la New Development Bank pour les nouveaux marchés.

What can happen when you launch a product abroad without cultural awareness? Ask IKEA who released a cute toy wolf whose name in Cantonese regrettably turned out to be a crude insult. With the rise of emerging markets, cultural intelligence is becoming increasingly strategic as companies expand their operations to new horizons. Since the 2nd…

2019: Long live cultural differences

The implementation of major trade agreements such as the one between Canada and the European Union (CETA), the Trans-Pacific Partnership (CPTPP), and the Canada-United States-Mexico Agreement (CUSMA) are a testament to a wide market opening on a global scale. The expanding variety of communication solutions, increased access to the Internet and the rapid growth of…

Culture and Language – The Narrow-mindedness of the Ontario Government

Context In Ontario, a Canadian province bordering Quebec, known for its French-speaking majority, unilingual Anglophone Premier Ford raises the ire of French Canadians by imposing his narrow vision with cuts to francophone university programs. And to hell with the other official Canadian language! Thus alienating a large Francophone minority that since the imposition of the…

Cultural Diversity: A matter of perspective

London Eye

The London Eye: a spectacular landmark in a city filled with arrestingly diverse architecture – a structure rarely missed, and often photographed, by anyone who visits the British capital. Given my last London escapade involved Cultural Intelligence training, I thought I’d use the Big Wheel as a metaphor to explore a key component of addressing cultural diversity:…