Category Archives: Cultural intelligence

Globalization, Communication, Collaboration

Globalization, communication, collaboration

Globalization and collaboration ought to be words of the same semantic field. The former cannot function properly without the latter. Globalization is based on tearing down borders and opening your world to other cultures. Collaboration is rooted in communication, without which, a healthy exchange would be impossible. Opinions on globalization can often be divided. On…

Social Media: Be Global, Get Personal

Social Media: Be Global, Get Personal

Remember the big billboards by the highways? Or perhaps the ads on TV that promised you a deal you just couldn’t refuse if you dialed their number right now? Those marketing techniques saw businesses dictate to the masses what is worth buying. However, in order to access those avenues of advertisement, companies needed a sizable…

Culture in Business: It’s Personal

You may have heard the catchphrase, “Nothing personal – it’s just business.” Coined by Otto Biederman in the early 20th century, it was popularized by The Godfather, and is now used prominently by anyone and everyone. Fortunately, this phrase is no longer relevant. The power of social media combined with the rise of emerging markets…

Cultural intelligence, diplomacy and business

It is probably safe to assume that few people know more about cultural adaptation than diplomats and foreign ministers. It came to me as I was reading Madam Secretary: A Memoir, the brilliant autobiographical book by Madeleine Albright, the 1st woman named Secretary of State in the US government. Appointed by President Clinton, she previously…