ABOUT US

Office conversation about cultural intelligence origin

What’s in a name

ACCULTURA: From the verb to acculturate, which means immersing oneself in a process of change and adaptation as a result of permanent contact with other cultures.

Two employees of different cultures chat

CULTURAL INTELLIGENCE

The ability to build relationships, work and communicate effectively in culturally diverse environments.
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Flags from various countries

Bridging cultural gaps

Marketing failures caused by poor translation or cultural insensitivity abound. H&M, and many others have paid dearly for their cultural mistakes – think millions of dollars in production costs, sales lost to boycotting and tarnished reputations.

Business, communications, and culture

A communications expert since 1988, Ysabel Viau created ACCULTURA to fill a vacuum in culturally sensitive marketing. Her passion for knowledge led the MBA’d globetrotter to globalize her expertise by obtaining a certification in cultural intelligence (CQ) and gathering an international and multicultural team to create her 3rd business to date.

Ysabel Viau: Experte en communication

A global team

ACCULTURA brings together an ecosystem of talents specialized in communications and cultural intelligence active on 3 continents: the Americas, Europe, and Asia. With strong local perspectives in a global context,

ACCULTURA combines skills and cultural knowledge to:

A multi-cultural team is working together

Always looking for talent

  • Writers, editors, translators and strategists in communications and international marketing from anywhere: welcome!
  • Global mind and interest in culture: essentials.

Want to join the ACCULTURA team? Write us your best pitch!